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Who on Earth are Warrior Sports? Liverpool’s Next Shirt Supplier

Date: 23rd April 2011 at 11:00 am
Written by: | Comments (26)

On Friday, it was revealed that Liverpool will be signing a new kit deal with American firm Warrior Sports when their current supplier’s contract with Adidas expires in 2012/13. The biggest revelation from the deal is that the Reds will be getting £25m a year, taking over Manchester United’s deal with Nike (£23m a year) as the biggest kit supplier deal in British football.

Liverpool are currently the fourth largest replica shirt sellers in the world, with 900,000 sold per year, only trailing behind Manchester United, Barcelona and Real Madrid. The Reds deal with Warrior Sports will be the first football shirt deal for the American company, who are little known outside of the United States.

So who are Warrior Sports? There were set up in the 1992 by former champion Lacrosse player David Morrow. Since, they have been at the forefront of new Lacrosse equipment and jerseys, becoming the first supplier to develop titanium shafts for Lacrosses sticks. They eventually branched out into Hockey, but they have yet to breakthrough into any other sports.

So how, you may ask, could they afford to outbid global giants Adidas for the right to make Liverpool replica shirts? In 2004, they were taken over by American Sportswear firm New Balance. New Balance have been going since the early 1900s, and are most famous in the US for developing footwear for athletes. New Balance grew steadily as a company and is now worth over $1billion, which is still only a tenth of the size of both Nike and Adidas. The American company, in addition to acquiring Warrior, has also bought out Dunham, PF Flyers, Aravon and Brine Sporting Goods.

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26 thoughts on “Who on Earth are Warrior Sports? Liverpool’s Next Shirt Supplier

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  • Max Runacres
    4 years ago

    WE GET £25 A YEAR !!! MORE THAN MAN UTD GET FROM NIKE !!! I’M NOT COMPLAINING !!! AS LONG AS THEY GET A NICE KIT I THINK IT’S A GOOD DECISION !!!

    Reply
  • Worrier?
    4 years ago

    If there’s one thing that the Americans understand it’s marketing.This is a great move for both parties. Warrior get global advertising and a 1 million unit contract.Liverpool get a world class player per season and a totally original kit designer.Why would anyone assume it to be an inferior product simply because they are a smaller company ? Wouldn’t that mean that the product would have to be better to compete and stand out as Adidas are a respected and established brand.I do quite like some of the adidas designs but a new era should demand positive change.This is definitely positive. Hopefully it won’t be made in sweatshops in the 3rd world ! although I’m probably being naive to suggest otherwise.(Hopefully not though)

    Reply
  • Worrier?
    4 years ago

    Would you rather a Tesco suit or an Armani ?

    Reply
  • Mikey
    4 years ago

    Well i dunno when this is gonna come in but it’s not next season as they’ve released the new adidas away kit on the official website for 11/12 season, so whether this is true or not we’ll have to see!

    Reply
  • Jason
    4 years ago

    I have been using Warrior ice hockey equipment in the uk for a couple of years now, it has been better than any of the big companys stuff. Their clothing lines are great too and very popular with the youger generation. I’m all for it, makes us different, as Addidas seem to use the same designs with other teams. Chelsea’s shirts always look similar to ours just in blue!!

    Reply
  • CW
    3 years ago

    You can whine about the kits IF you don’t like them when they’re revealed. The money is what matters, more cash to reinvest, especially if the fair play rules are enforced. It’s not as if Warrior will design them without any input from LFC and many many other people.

    Reply
  • kris
    3 years ago

    few reasons we should not change.
    although we get more money through sponsorship, believe me there are surely some people who buy liverpool shirts because it’s… adidas. liverpool shirts woouldn’t sell that well if it is made by warrior sports or whatever.

    and also it’s not good for the image of football club. look like a club that is chasing money over… shirts sponsorship. what other clubs do that?? big clubs don’t do that. they all are either nike or adidas. because these two are simply the best and best football clubs should use best brands.

    this whole warrior sports sponsorship is like queen wearing some bilabong t shirts cuz of getting money…. seriously don’t be so money hungry over few millions.

    Reply
    • Youssuf A
      3 years ago

      totally agree ..

      Reply
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