The connection to New Balance for Warrior is crucial though, as they are a New England based firm, which will certainly have heavy business connections around Boston. It is no coincidence that the Liverpool deal, quickly followed one that saw Warrior Sports take on the role of manufacturing kits for the Boston Red Sox.
It seems then that Fenway Sports Group connections to American businesses was crucial in this bumper deal. There is a no real connection between a Lacrosse kit supplier firm and Liverpool other than FSG, and the massive marketing potential of Liverpool, and the exponential rise in their brand awareness around the world, must have been enough for Warrior to cough up the record £25million a year.
Although New Balance and Warrior Sports are small compared to Nike and Adidas, the fact the Reds will have no competition from other football teams, means the benefits could be hugely mutually beneficial. While the Reds get a massive kit supplier deal with a big firm fully behind them, Warrior Sports will get a massive benefit from their name being spread throughout the world by Liverpool FC.
Tremendous credit must go to FSG and the Reds marketing team for pulling off such a deal; a deal which would not have been possible a year ago.
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This week it is LFC WAG Alex Curran!
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I won’t believe this story until there is official confirmation from the club. Largely because I checked out their products on their website and their apparel looks terrible! Plus, judging from their website and the style of their goods, their image doesn’t suit that of LFC at all. I hope Adidas comes in with a bigger and better offer and we decide to stick with them. Before the story in the Guardian I had never heard of Warrior which probably means it will be a nightmare trying to get hold of LFc merchandise in South Africa.
so say addias only offer half do we stay with then just cause warriors style isnt right and might not suit lfc,have you seen there football shirts,nope cause they dont do it….25 million a season signs you a top player,for me that is far more important than what a kit looks like….
oh and its piss easy to get hold of lfc merchindise in south africa,iam from liverpool and all my family live in and around joberg,they all have up to date lfc shirts and other merchindise….
also with the new rules coming into force this deal is best all round for lfc,because were earning more we can spend more that =s a better liverpool
agreed!!!!! this is worse then hearing we are switching to nike!
Talking utter rubbish fella
Agreed fella
keep adidas forever!!!
Why?! They weren’t our first kit designers
They are giving us 25m A year instead of 12m!!!!!
Why are people complaining! Great business, well done Fenway…
My first reaction was ” oh no! No more Adidas” but then after I thot carefully my 2nd reaction is ” why not be different”. I mean Adidas also sponsored other epl teams as well, the design of the kits looks similar to other epl teams. But if this Warrior guys comes w completely different style for our kits and their design do looks better then why not be differrent
This means a Suarez every year, rather than an Albert Riera.
I’ll take that.
Who cares what the kit looks like as long as it’s red and were getting 25m I don’t care
Brilliant news, right now the club is generating some awesome funds. Just what we need with us having a smaller stadium than some rivals. We now have record breaking sponsor and Kit design! The kit will still be red and designed like a footie kit som whats the probs?!
Hopefully Adidas will buy Warrior Sports like they did Reebok! Adidas name is up there with Liverpool in BRAND names step backwards in trying to sell shirts understand if Warrior Sports were big in NBA or NFL but Lacrosse!
Agreed with that : )
adidas are currently paying liverpool less than half of what warrior sports is going to pay. This is a great business by the new owners, it will free up more funds and hopefully get us back up there amongst the top
Considering its liverpool FC, warrior will know that we sell a lot of shirts so it will be available everywhere around the world. That is just commonsense
My only concern is whether the kit will actually look nice…
Weve always been a adidas club, did you see their advert! and i think fenway looking for naming partners for new anfield and doing this is not our club but selling out! Stripes are best!
Always been an Adidas club, what about Reebok pinhead. 25 mill is all that matters. It will help us buy better players and compete with the top teams. Idiots like you are so naieve. Get a grip, your nit a real supporter!
Makes me laugh this… We were Umbro before all this!
WE GET £25 A YEAR !!! MORE THAN MAN UTD GET FROM NIKE !!! I’M NOT COMPLAINING !!! AS LONG AS THEY GET A NICE KIT I THINK IT’S A GOOD DECISION !!!
If there’s one thing that the Americans understand it’s marketing.This is a great move for both parties. Warrior get global advertising and a 1 million unit contract.Liverpool get a world class player per season and a totally original kit designer.Why would anyone assume it to be an inferior product simply because they are a smaller company ? Wouldn’t that mean that the product would have to be better to compete and stand out as Adidas are a respected and established brand.I do quite like some of the adidas designs but a new era should demand positive change.This is definitely positive. Hopefully it won’t be made in sweatshops in the 3rd world ! although I’m probably being naive to suggest otherwise.(Hopefully not though)
Would you rather a Tesco suit or an Armani ?
Well i dunno when this is gonna come in but it’s not next season as they’ve released the new adidas away kit on the official website for 11/12 season, so whether this is true or not we’ll have to see!
I have been using Warrior ice hockey equipment in the uk for a couple of years now, it has been better than any of the big companys stuff. Their clothing lines are great too and very popular with the youger generation. I’m all for it, makes us different, as Addidas seem to use the same designs with other teams. Chelsea’s shirts always look similar to ours just in blue!!
You can whine about the kits IF you don’t like them when they’re revealed. The money is what matters, more cash to reinvest, especially if the fair play rules are enforced. It’s not as if Warrior will design them without any input from LFC and many many other people.
few reasons we should not change.
although we get more money through sponsorship, believe me there are surely some people who buy liverpool shirts because it’s… adidas. liverpool shirts woouldn’t sell that well if it is made by warrior sports or whatever.
and also it’s not good for the image of football club. look like a club that is chasing money over… shirts sponsorship. what other clubs do that?? big clubs don’t do that. they all are either nike or adidas. because these two are simply the best and best football clubs should use best brands.
this whole warrior sports sponsorship is like queen wearing some bilabong t shirts cuz of getting money…. seriously don’t be so money hungry over few millions.
totally agree ..