TOP flight football in England is one of the most cut-throat businesses in the world.
This is plainly evidenced by the likes of Chelsea firing their managers left and right, even after one such manager guided them to a Champions League crown.
One of the biggest clubs in the Premier League, and in the world, is our beloved Liverpool FC, who at times, seem to be struggling to adapt to this merciless sport.
Fans have their preferred areas in which to point the blame. Some argue that the owners are only interested in making a profit from the club, not from restoring it to its glorious past. Others, usually from the same school of thought, wag their finger at Brendan Rodgers, stating that he is incapable of leading a big, illustrious club like Liverpool FC.
FSG are being heavily criticized for their unwillingness to spend big and offer the money it takes to land big-time players. With their so-called eye on the future they are resistant to offer up the sort of wages that talented players often demand. There is no arguing that it is smart to plan for the future but in the business of modern football fans and players demand immediate results.
The owners are going to have to learn that they need to loosen the purse strings in order to obtain the type of player that can help Liverpool reach the top four and a Champions League position. Hopefully FSG are able to realize that this is actually a cyclic process. Most businesses are not made profitable overnight; rather it takes short-term investment in order to see long-term growth.
Investing in players in the short run will help guide Liverpool to the Champions League, as well as runs at the League Cup, the FA Cup, and the league itself, where more profits can be made. Once they reach this stage they’ll soon find out that there is more money available to spend on players and their wages and they’ll also realize that the club will bring them in a greater profit.
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A caveat does exist, however. The spending cannot be done at will, lest the club end up in the red such as their neighbours – although many fans may rather take the debt and the trophies over the profit and an empty cabinet. This spending is becoming all too common in the sport with the likes of Paris Saint-Germain, Chelsea, and Manchester City. Liverpool are in danger of being left behind by the evolution of the modern game and the way front offices around the continent are being run. Some level of financial restraint is a good thing, and the responsible thing, but one mustn’t strangle himself with parsimony.
A looser budget also benefits the manager; the man that FSG believe is the right one. With more resources at his fingertips Brendan Rodgers will be able to add the quality and depth to the roster that is needed for a squad to be competitive and challenge in the elite competitions. I know that a good manager should be able to get results from what he has in front of him but most managers today are also capable of buying top talent that requires less development.
As frustrating as the past few years have been for Liverpool and their fans a signal of what lies ahead is on the horizon. This month should tell a lot about the direction LFC are heading in, for better or for worse. With a tough stretch of games coming up and the pressure of the second half of the season at hand fans should see what kind of man is steering this ship and whether or not he has what it takes to be successful. In addition, the January transfer window and the deal swirling around, i.e. Wesley Sneijder, will test the mettle of the owners and signal their intent on how serious they are in terms of returning Liverpool to its glory days.
Fans of Liverpool are understandably impatient when it comes to this beloved football club, especially as the nature of the business surrounding the game has intensified. Hopefully in the next few weeks and months supporters of LFC will be able to stop looking for places to lay blame and start commending the team on a job well done. But this will only happen if Liverpool’s management come to realize what it takes to be successful in this sport.
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Liverpool are in danger of being left behind by the evolution of the modern game.
I believe the modern game, will be born out of a strong academy just like barca’s theirfore we have barca coaches at our academy who have drilled a certain style of play and attitude into the young lads. Add this with a sprinkle of world class talent, stability with a good manager and strong backroom staff coupled with a board room and owners with the same plan. This is the future for serious clubs. Get with the program Liverpool are always in the minority this is were we should be. Setting trends and competing at the top. The only issue that faces us really is the stadium re-development when I would much rather stay at Anfield than have a nice new stadium. Tradition follows round this great club, not dwelling on what others have.
Because of FSG we are getting left behind . Our only hope for future success is in new owners
God, this is such a pile of sh*t.
How about the 5-0 win yesterday? How about the fluid flowing dominating football BR has the team playing? How about the resurgence of Jordan Henderson? How about Daniel Sturridge?
There is so much you could choose from, but as per usual you print this negative sh*t. This really is comical.
Stop talking bull . Does a big win at home against a less than average team make all our problems go away ?
The article is realistic . Your being naive and stupid
I agree with Marcus,
I can’t remember the last posotive article on this site.
Its full of them usually written by the totally detached from reality duo – Neil and Tim . Go look
Marcus..
Sir, you are such a pile of *. Why don’t you pull your head out of your ass, and instead of criticizing what this author wrote, you keep your bloody negative opinion to yourself. I’ve noticed how big of a *you are when it comes to commenting on this blog, you have nothing worthwhile to say. Why don’t you become a columnist, and let’s see what you have to say. I can bet your ignorant ass that what you come up with truly is a big pile of *. If you have nothing nice to say, don’t say anything at all. Don’t respond to this comment, I don’t have time to deal with a pile of *such as yourself. Good day!
Marcus..
Sir, you are such a pile of sh*t. Why don’t you pull your head out of your ass, and instead of criticizing what this author wrote, you keep your bloody negative opinion to yourself. I’ve noticed how big of a b*tch you are when it comes to commenting on this blog, you have nothing worthwhile to say. Why don’t you become a columnist, and let’s see what you have to say. I can bet your ignorant ass that what you come up with truly is a big pile of sh*t. If you have nothing nice to say, don’t say anything at all. Don’t respond to this comment, I don’t have time to deal with a pile of sh*t such as yourself. Good day!
im doing my best to not allow myself to get frustrated over the last few weeks regarding wesley sneijder situation , im trying to stay positive regardless the out come , for last few weeks the politics surrounding this situation , the projections , seeing fans getting angry , its up setting to say the least , we never wanted a andy caroll , but one turned up , WE WANT A WESLEY SNEIJDER and it looks like nothing turns up ,are we missing something , something only business people know , is it they have no emotion to the traditions the round shaped leather ball , the workingmans sport , do the understand or dont we understand , when the bought the liverbird they never bought me what about the ANFIELD area of liverpool , which im from , is it true what the residents in that area are saying , lfc have never done anything for the locals, one of the worse area’s in uk for poverty, and 10s of millions of pounds supposely being wasted , but we still love our club from the boys pen to the rafters in the kop ,
This looks so much like a trolling site. Never a posotive article about the club, EVER.
Not a lot to be positive about , or are u one of the delusional fools who think FSG care about us , and Rodgers is the best manager in the world , and Allen the best player ?
LOL grow up and stop dreamin
and check back to previous articles before writing dumb comments – i would say there are TOO MANY away with the fairies positive articles on this site , not enough realistic ones
As I’ve stated previous, everyone has (and are entitled to) their own opinions. People moan and accuse the site of being negative when somebody questions if the right things are currently being done at the club, then it gets accused of being ‘away with the fairies’ if something is deemed too positive.
This site brings both aspects together; differing opinions from my writers who all have differing views. It’s called balance. I suggest some of you read past articles (as Carl states) and get a feel to what has been published before commenting on such things.
I have followed LFC through thick and thin. I have went through every emotion whilst following my club which I believe now has the right mentality and determination and talent to bring success on the pitch once again. I also believe we need proven quality in on the pitch with the likes of Sneijder. If we where to sign him can the owners not see we would get behind them because we would be able to see their intent. Sneijder shirt sales would bring a handsome return to the owners outlay and further more I believe we could make the top 4 which would bring further income. In Brendan Rodgers I trust, in FSG I want to trust! Now show some intent on real talent and as owners you will see a return on your dollar.
Couldn’t agree with you more mate, that’s the kind of initative I want to see the owners taking.
FSG have been a big disappointment since the start . Only a total idiot could think they are here for anything other than to make money
But they have also shown a total lack of football knowledge , and have ran our club poorly , making bad decision after bad decision .
FSGs strategy wont work , hiring a second rate manager and not buying top players is simply atrocious management
FSG. I have been with this beloved club LIVERPOOL long ago before ur management came 2 existence, ur predicissors had always provided his managers with whetever he wanted just 2 ensure dat the club doesn’t fail. But u tends 2 treat BR unjustly by compelling him 2 only manage d litlle dat has been there b4 his arrival, nw with his help, not even with ur surport he has brought us dis far, and now d transfer window is reopened, yet u don’t want 2 bring in Wesley Shneiger famed 4 his experience 2 join my beloved experienced STEPHEN GERARD 2 take us 2 where we belong. Pls whatever he demand 4 his weekly wages grant on 2 him 4 d sake of where we going. I beg of u cuz I don’t want 2 fail again. Luv u all
FSG proved what they were about in summer . They wouldn’t cough up extra 1m for Dempsey . They left us short for half a season over a tiny bit of money
No way they going to get Sneijder or any other top players despite Gerrards criticism , and Gerrard never criticises unless things r really bad
To be fair to FSG, they did spend big, and quickly, and got burnt, hard. It’s no wonder they’re somewhat skeptical about forking out large. I’ll be waiting until our finishing position this year and how they spend in the summer before i make too many judgements. IF we fall just short of 4th for example i’d expect a spend up to push us over that final hurdle, buying in Jan is generally a bad idea anyways, we got Sturridge and he seems to be working out. Paying 200k a week for someone that hasn’t been playing all that much in the first team he’s leaving seem a bit over the top for me.
They havent spent big , thats just propeganda . They spent roughly 42m in two years net . Hardly a massive amount for a huge club
Dont let them fool you . They bought Liverpool for half price too
Its less than 42 , by my calculating from the liverpool website including undisclosed fees i reckon closer to 35 .
No sneijder…. Shattering. Was the perfect fit to provide short term quality as the likes of Hernderson, Sterling, Suso, Shelvy, Borini etc develop over the next couple of years.
No more 20 year olds. We have enough, we need quality now. The investment in the future has already been made. Note, the key future investments haven’t been the $16m on Henderson or the $15m on Allen. They have been the $1m on Shelvy, up to $5m on Sterling, Bugger all for Suso, Bugger all for Wisdom, etc.
Proven quality now.
I think FSG have let the fans down on EVERY level since taking over
stadium
manager
commercially
investment
They havent performed like we thought (or hoped) they would
I cant wait for the day , when we are rid of them , hopefully 2 years at most
Epic fail (again) by FSG by not bothering with Sneijder
….. ah well , best get used to not challenging for anything for a few years more