LIVERPOOL have confirmed on Liverpoolfc.com that they have agreed a new three year partnership deal with Electronic Arts Inc, making EA Sports the Reds’ official footballing video game partner from the start of the 2013/2014 Premiership season.
The partnership provides Liverpool fans with several perks, such as EA Sports allowing fans to play on Fifa 14 at Anfield for certain features throughout the course of the season.
Another feature of the partnership will be EA Sports Goal of the Month, which will allow fans to upload their best goals from Fifa 14 and win all sorts of prizes.
Liverpool’s chief commercial officer, Billy Hogan, said of the partnership:
“We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the club closer to our fans in innovative new ways.”
Jamie McKinlay, VP marketing at EA Sports also chipped in, saying:
“We have over half a million registered LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14.
“We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”
Liverpool fans will also be able to download a special Fifa 14 cover free of charge, with three of the Reds’ most popular players.
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I wonder how much this deal would bring in in terms of revenue for the club.
Its not just money, it comes with so much popularity.
me to
will there be any revenue coming to the club? Its the most important aspect of any partnership
There will be no revenue directly but it will raise the clubs profile around the world which will in turn generate profits if we get new fans who buy products. Its a great deal.
am very excited for the partnership