The club has signed an – apparently – record-breaking deal
Liverpool FC today announced sports apparel manufacturer, New Balance as their official kit supplier from the 2015/16 football season. The multi-year partnership has become the biggest kit supplier deal in the Club’s history.
New Balance, one of the world’s major sportswear manufacturers, will be responsible for designing the Club’s kits and training apparel. LFC products will be sold through over 500 New Balance retail stores around the globe and will support New Balance’s growth and entry into the football market.
“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the Club”, commented Billy Hogan, Chief Commercial Officer at Liverpool FC.
“Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint. Not only are they well known for their technical innovation across a range of sports but they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them”, he added.
New Balance is one of America’s largest private businesses. The Boston-based company employs over 4,000 people and has manufacturing sites in the USA and UK.
Richard Wright, General Manager of New Balance Football said: “Liverpool FC is one of the most successful and decorated clubs in world football and we’re delighted to partner with them. The partnership represents an important step for New Balance launching into football and reflects the global growth ambitions of the brand. Over the course of the contract New Balance will bring innovation and world class product to Liverpool FC and its global fan base”.
This new partnership continues the strong and ongoing relationship that New Balance has with Fenway Sports Group (FSG). The sportswear manufacturer also has a long-standing partnership with the Boston Red Sox and has previously been involved with Roush Fenway, both owned by FSG.
