The Reds stars show-casing the new LFC away kit
New Balance have developed a classic and predominantly white aesthetic; a look that has often accompanied the many successes experienced on the road for Liverpool FC since 1892. A gradient mesh jacquard offering depth and perspective decorates the body, while strong accents of red in the collar, crests and taping to sleeves complete the LFC message.
The silicone taping offers a full 360 degrees read, drawing the eye to the contours of the player’s body, also featuring on the shorts and socks. The jersey has been re-imagined using darting/articulation to replace any un-necessary seaming with the purpose of anti abrasion. Attention to detail has also be paid to finishing, with bonded re-enforcement prints used to stabilise and strengthen key areas, and a club sign off engineered into the centre back hem of the jersey.
General Manager of New Balance Football, Richard Wright commented on the kit, “There have been many iconic moments from Liverpool FC while wearing a white away kit. Recognising those great achievements was important in the design process but it was also important to give the players and fans a kit that displayed sophisticated design technology. I’m confident this is a design, alongside the other kits in the range, which will be cherished by the fans.”
Liverpool FC goalkeeper Simon Mignolet added, “The New Balance away kit looks great and the team are aware of past years where the Club has had many successes wearing white away kits. Hopefully this kit can bring us luck away from home next season.”
Billy Hogan, Chief Commercial Officer, Liverpool FC said, “We are very excited to launch the white LFC away kit in partnership with New Balance, I believe they have delivered a powerful, fresh take on an important part of our history. The white away kit is a popular choice with the players and one they will be proud to wear when representing Liverpool FC.”
The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion.
The New Balance 2015/16 LFC Away Kit is available now at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).
