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Standard Chartered launches Positive Living Around the World Campaign

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Liverpool and Standard Chartered have launched the Positive Living Around the World campaign

Liverpool FC and Standard Chartered are teaming up to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December.

The Positive Living programme helps educate people about HIV and AIDS as well as reinforcing the message that everyone is entitled to a healthy and positive lifestyle, regardless of the stigma associated with HIV.

To help support the campaign, Liverpool manager Jürgen Klopp joined first team players Philippe Coutinho, Emre Can and Jordon Ibe in taking part in the ‘Around the World’ challenge – a football trick that perfectly mimics the shape of the World Aids day ribbon, the signature emblem of the programme – click here to view.

Liverpool FC will also be supporting the campaign in their game against Swansea City on Sunday November 29, where Reds legends Kevin Keegan and Terry McDermott will be taking part in a Half Time activity.

Supporters can also get involved with the Positive Living Around the World campaign by taking part in their own ‘Around the World’ challenge and uploading their attempt to Liverpool FC’s official Facebook page with a signed Liverpool shirt up for grabs.

Sir John Peace, Chairman of Standard Chartered PLC, said: “HIV and AIDS continues to be a significant health challenge globally, and in particular in many of the markets where Standard Chartered operates. If we can use our international network and our strong partnership with Liverpool FC to raise awareness, educate people about HIV and AIDS, and ultimately help to reduce stigma for people living with HIV, that would be a fantastic achievement for the Bank’s Positive Living programme. Our heartfelt thanks go to Liverpool FC’s Manager, and indeed the whole team for their support of this important cause.”

Billy Hogan, Chief Commercial Officer, Liverpool FC, added: “We are immensely proud to be supporting Standard Chartered’s Positive Living Around the World campaign, a forward thinking initiative combatting the perception and stigma of a disease which affects 37million people.

“Getting to the root of discrimination and changing attitudes towards those with HIV and Aids is something I am sure our fans around the world will support.”

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I'm a 32 year old Liverpool fan, living in the heart of the City Centre. I've supported the club since the day I was born and have been writing articles for L4L for over 3 years, writing close over 350 articles in that time. My favorite player of the past generation is Sami Hyypia.

I am the current editor for L4L, with my day job being in R&D for the NHS.