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View from the Kop

MD: “The only thing worse than no sale is the wrong sale.”

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Liverpool Managing Director Christian Purslow has commented on the current situation surrounding the sale of the club. In an interview with Liverpoolfc.tv, which the full transcript can be found here, he says:

“The process remains underway and there are a small number of potentially interested parties working seriously and privately – doing what is called due diligence – looking at the business in detail from a financial and legal standpoint. My hope is that one of those parties steps forward with a proposal to buy the club which is attractive to the Board and which would be good for the club. I must say that the single most important aspect of the possible sale of the club – and I consider it the most important thing I will ever do in my business career – is to make sure that if we’re going to sell the club we get the sale right. The only thing worse than no sale is the wrong sale.

If I bring anything it is the ability to understand in great detail the questions that need to be asked of potential buyers, to find out what they’re really about and where the money really is coming from, what their intentions for the business are strategically, operationally and, yes, financially, and so I urge all our fans and all our stakeholders to take one message from me and that is I will not make the mistake of sanctioning any transaction that puts the club in a worse position. I know the questions to ask.

Do I know whether any of those parties are going to get over the finishing line? No. Can I make someone write a cheque? No. My job is to present the club to possible investors in the best possible light because I passionately believe it’s a fantastic opportunity for investment and new ownership. It’s as good as you can find in the world of sport anywhere and my job is to present that in the best possible light, but I can’t make people write a cheque, nobody can. All I can do is make sure when they are willing to do so that I can say hand on heart that these are the right new owners for the club. I assure you I consider that to be an awesome burden of responsibility but I am very well qualified to do that properly.”

Asked about potential refinancing of the debt by Tom Hicks, Purslow made it clear about the position of  the three “non owner” board members:

“That [refinancing] would require Board approval and the other members of the Board have made it clear that’s not what we want to see happen. . . Any incurrence of indebtedness by Liverpool Football Club needs full Board approval. The non-owner directors have made it clear that’s not what we want to see happen.”

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