Although some fans may not like it, Ayre’s job as Managing Director is to exploit Liverpool’s global “brand.” To make the most from the Reds support globally is his primary goal, and to bring in revenues to support the club’s on pitch activities. Increased revenues can only benefit the club, and I think what Ayre has done for the Reds, especially in difficult circumstances for the club, is nothing short of remarkable. We still lag behind Manchester United (£81m) and Real Madrid (£123.5m) with £62million in regards to commercial revenue, but as the club goes from strength to strength on the field, I have no doubt this will replicate itself off the field too, unlike in the past. The formation of Liverpool Football Club as a Global Brand has been a long time in coming, as Ayre states:
“I’m a Liverpool lad. We’d all love to think that this is our football club from our city; that we own it. But the absolute reality – in the case of Liverpool, not everyone – is that this is a global brand, one of only a handful of clubs that are truly globally recognised and supported. So you can’t have it both ways. You can’t hope to be one of the biggest football clubs in the world, with some of the biggest revenues and some of the greatest players, and you can’t invite people from the other side of the world to support your team and contribute to your revenues and therefore your success, and not expect to let them in and let them participate in some way in what you do. If we want to be a small parochial club, and close our doors to anyone outside the city, we won’t get very far in this global football market. So whether it’s what people like is irrelevant – it’s absolutely what people have to accept and expect.”
Ensuring we capitalise on our global support is essential for the Reds long term future and it could very well be the crucial step in creating the self-sustaining football club, which can win titles year in year out, which Fenway Sports Group is aspiring towards. Well done Ian for your work so far, and keep up the good work.
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die hard liverpool support from india and proud of it..
i’m giving my age away now but is ian ayres the old irish american actor pat o’brian’s love child.
that should be o’brien
Word on the street,(form a very, very reliable source) is that Kenny may not be given a contract at thee end of the season. This has everything to do with Comolli. Kenny insists that he wants the last word when it comes to transfers, giving Comolli less responsibility within his position. In turn Comolli has already begun scouting for a new manager to replace Kenny at the end of the season, speaking to several agents of respected Managers.
Comolli is a dog, same reason that Harry got rid of him at Spurs. He is a cancerous little piece of work and we need to stand up and let it be heard that we do not need him if this is the case.
Just letting you all know why they have not given Kenny a contract as yet. YNWA
You really shouldn’t read the Sun, or any news that comes from it. It’s the end of the season and that article was purely in response to the fact there was no other breaking news out there. Notice how that bit of “news” wasn’t picked up by any reputable sources (Guardian, Times etc.).
Furthermore, Comolli is the Direction of Football at Liverpool Football club and deserves more respect than what you have written above, simply because you believed what you read in a cheap rag.
HEAR!!! HEAR!!!!
never in history has there been a more nailed on appointment than daglish. he has deone so brilliantly that our enemies in the press are trying to upset the applecart. no chance.