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Liverpool FC expands Asian retail presence

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LFC have announced today

LFC have announced today that the club will now have territory-specific online club stores

Liverpool FC today announced the launch of territory-specific online Club stores in five Asian territories, including Hong Kong, Japan, South Korea, Thailand and Vietnam.

EZ International, pioneers in the e-commerce football business, will operate the new sites, and have successfully run the Liverpool FC online store in China since 2012. As the result of the Chinese stores success, which has seen the Club’s e-commerce sales in the territory increase by over 200%, the Club is expanding its online retail presence to reach the new key territories across Asia.

Each online store will be in local language, products will be shipped locally with reduced postage rates and the stores will also feature tailored payment methods.

Featuring Warrior replica kit and training kit, as well as the full range of Liverpool FC branded fashion, accessories and souvenirs, fans across Asia will now be able to get hold of the latest LFC merchandise from their very-own tailored online store.

Mike Cox, Director of Merchandising at Liverpool FC commented, “The Club has worked with EZ International for a number of years, and their understanding of our requirements in the Asia Pacific region means that the new five online stores will I am sure be as successful as our China store.

Fans will be able to benefit from shopping in their local language, saving money on duty and postage costs, as well as tailored payment methods, which is a result of EZ International’s skill sets.”

Liverpool FC’s new online stores can be found at:

o          http://hongkong.store.liverpoolfc.com

o          http://japan.store.liverpoolfc.com

o          http://korea.store.liverpoolfc.com

o          http://thailand.store.liverpoolfc.com

o          http://vietnam.store.liverpoolfc.com

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I'm a 32 year old Liverpool fan, living in the heart of the City Centre. I've supported the club since the day I was born and have been writing articles for L4L for over 3 years, writing close over 350 articles in that time. My favorite player of the past generation is Sami Hyypia.

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