Liverpool have been dealt a financial boost after a new report claimed that they could strike a £70m deal with Kit to extend their current kit deal.
The Reds have made a positive start to their 2023/24 season, picking up 10 points from a possible 12 in their opening four Premier League matches.
There was a desperate need to kick on after such a poor campaign last time around, and while not all the right signings have necessarily come in, there is positivity in the air at Anfield.
Away from the on-pitch action, it is also vital that Liverpool continue to grow as a brand, and a new update certainly suggests that they are heading in the right direction.
According to Football Insider, the Reds are progressing well with talks over a contract extension with current kit sponsors Nike:
“Liverpool are in advanced talks with Nike over an extension to their kit manufacturer deal that will be an uplift on the current £70million-a-year deal, sources have told Football Insider.
“The Reds have been partnered with the US-based sports brand since 2019, but the two parties have entered the final year of their current agreement.
“There is an eagerness from both parties to extend their agreement given the commercial success of their partnership over the past four years.”
Our thoughts on Liverpool’s potential Nike extension…
This is great news to hear, with Nike a popular and lucrative sponsor for Liverpool to date, and allowing the club to be a financial force with one of the world’s biggest sporting manufacturers representing them.
There is no reason to move away from them in the near future, so it makes complete sense to retain their services moving forward.
In basketball legend LeBron James, Liverpool have a sporting superstar who is also linked with both the Reds and Nike – he bought a 2% share in the club back in 2011 – and cutties ties with them could have an impact on their relationship with the 38-year-old.
The hope is that an agreement is reached sooner rather than later, nailing Nike down to many more years as Liverpool’s kit sponsor, as things continue to look positive at Anfield this season, both on and off the pitch.