The possibility of redeveloping Anfield is a very real one, and this has excited many fans into believing that this has got to be the only option. Liverpool manager Kenny Dalglish was asked today himself about the Stadium issue and the prospect of naming rights, his response was surprisingly diplomatic. Of course he was never going to put his real thoughts out to the press with FSG still considering their options, but he still felt it was necessary to say what the good points of a new stadium could be:
“For me – being a traditionalist – Anfield is a fantastic ground with fantastic memories. But unless you can get it up to the capacity that they want then we might have to move somewhere else. A new ground would have its own interesting points. There would be more people there, Liverpool would still be playing there and it would have the same romance to it. It’ll still be a fantastic stadium with fantastic support, so once they decide what they want to do we’ll know what is going to happen. But renaming a new stadium is something people do anyway. You don’t get many old stadiums renamed so I don’t think they’d do it with Anfield.”
I know it is hard to be dispassionate about a subject which inspires such strong emotions, but if we put away all the emotional arguments for just a moment, and look at the numbers, the case for Stanley Park may look stronger in FSG’s eyes.
If we look purely at match revenues for a minute and compare them to Manchester United and Real Madrid, you can see where the Reds have faltered financially in the last 10-20 years. While Real Madrid took £105.7m in match day revenues last season, Manchester United took £100.2m according to Deloitte, while Liverpool took in just £42.9m, a number which will decrease next season if the Reds fail to get European football.
INTRODUCING CRYSIS 2!
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