Of course UEFA’s Financial Fair Play rules are having a big influence on FSG’s thinking and Man City and Chelsea will surely struggle under these new regulations if they are enforced properly. FSG are certainly sticking to what they know in this area. In American sports, salary caps are used to make sure that no franchise gets an overly unfair advantage, and Henry stated that UEFA’s new rules were a big influence on them buying the club, as they believe it could level the playing field substantially.
It seems that they maybe going along the same lines as Spurs who have a cap of 70K a week on wages. It certainly hasn’t stopped Spurs getting into the top four, but there is uncertainty about how effective this will be when trying to compete with the likes of Manchester United, City and Chelsea in the transfer market in the future.
Living within our means is a good strategy and hopefully with a redeveloped/new stadium, greater commercial and TV revenues, the gap between the Reds and the top clubs will close in regards to revenue, and hopefully we can compete without a need from outside investment in the not too distant future.
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Man City and Chelsea won’t be able to pay such exoribtant salaries if Uefa enforce the Rules properly. Their global fan base is but a speck compared to Liverpool and Man Utd and won’t generate enough revenue to sustain their high wages.
All good except Baseball has absolutley no salary cap whatsoever. Boston makes money and they put that into the squad. For FSG its about the big picture taking the team and making it into a brand that rivals Disney or Microsoft, so that the value of the club goes up. Then sell the team later on at a huge profit. These guys are in for the long haul in order to make Liverpool into a profit they know they have to win.