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UEFA’s New Rules that are crucial to NESV’s Liverpool plans

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In his response to questions put forward by Liverpool fans site Red and White Kop, John W Henry once again highlighted the importance of UEFA’s Financial Fair Play rules which will come into effect next year:

“We don’t know English football, but we do know the sports business and what it takes to be successful. You must first of all have the right people in place and you must be able to give them the resources they need to be successful. With the new Financial Fair Play Rules coming into effect next year, we know that we need to emphasize revenue growth. That is an area we feel we are very strong. And LFC already has a strong commercial team.”

As Henry says, NESV have been experts in increasing revenue growth at the Boston Red Sox to the point they are now second only to the New York Yankees in Baseball in regards to turnover. Despite having a small Ballpark at Fenway, they have managed through corporate sponsorship, improved marketing and increased ticket prices to make the Red Sox into a profitable, sustainable business model, crucially helped by the team’s success on the Baseball field. Success on the field has led to increasing profits off the field, making the Red Sox a franchise to compete with the best without NESV pumping money into the team.

The ability to replicate this success with Liverpool was crucial to NESV’s decision to buy Liverpool. Currently, as for things stand, this could prove to be difficult with “Sugar Daddy” owners such as Sheikh Mansour and Roman Abramovich ploughing money into their clubs without a care for profit, making it difficult for others to compete. What will be changing in the not too distant future though, is the introduction of UEFA’s Financial Fair Play rules.

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4 comments

  • m kop says:

    Yes, new rules should help clubs like Liverpool and Man. Utd. who have fans all over the world and they will not be good for Man.City who are just starting to compete with big clubs in terms of fan base.
    Chelsea stopped getting money from Roman and they will be self-sustaining by the time rules come to effect.

    But Liverpool new owners should not just wait for new rules to come as their aplication might be delayed and hard to enforce with wayes of bending the rules and finding a way around them.

    NESV have bought the club and they need to invest in the squad as Liverpool has fallen behind in spending in transfer market and wasn’t too good at making young players in to first team players.

    For Liverpool to gain anything out of theese new rules, club needs to be competing in CL and that will not happen without serius cash spending.
    At least 2 players should be bought in January, a striker and a winger or a left full back.
    Needles to say, more should come in summer.

  • Stevie G says:

    The biggest problem LFC face at this moment is not the compliance with future UEFA rules. It’s it educating John Henry in the art and skill of football. Unfortunately, he has inherited a complete and utter idiot in Roy Hodgson, but he, as yet, doesn’t know it!! He thinks that because we won against Chelsea that makes Hodgson a “good” manager! Just wait till we lose at home to the bottom club West Ham and we continue to flounder in the lower reaches of the Premiership – he might then realise his mistake! He says he is listening to fans – frankly he isn’t. Liverpool fans are among the most knowledgeable in football and they KNOW Hodgson is completely out of his depth! Nevermind, the result against Chelsea, look at the results and PERFORMANCES against mediocre teams, Blackpool, Birmingham, Stoke etc etc – they have been absolutely dire. Remember, this current Liverpool team contains at least 7 of the team that “tonked” Madrid and Man Utd in the same week. So what has changed? The manager of course and it stupid tactics. It takes a genius to turn a average team into a great team. But any old idiot can make a great team into a mediocre one – step forward Roy Hodgson!

  • Bill says:

    Got to agree with Stevie G. JH needs to talk with not at the most knowledgable football supporters in the world most of whom have forgotten more than He, Hodgson and Comolli will ever know.

  • Jay Wright says:

    If he wants to have all of the right people in place, then he must know that he needs a new manager. A look at his history quickly will tell you that THIS is all that can be expected of Hodgson – sometimes history is a good indicator of the future, and at present we are eerily replicating the trend of Hodgson’s managerial career in the major leagues.

    The only thing that I can think of is that the board want to wait until a new Chief Exec is appointed before making any long term decisions, such as who shall be the manager of our club going forwards. Hodgson is just a sitting duck, the uncertainty around the club won’t go away until he is replaced and as such he should be moved on asap.

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