SINCE Liverpool revealed their new away kit on Tuesday, there has been something of a backlash and the reaction to the kit has been overwhelmingly negative. The majority of Liverpool fans appear to dislike the kit, while the “modern-retro” design has been ridiculed by the media.
Liverpool’s £25m-a-year deal with Warrior began last season, and despite some controversy over the decision to replace the club badge with the original Liver Bird crest, fans seemed to respond positively to the new kits.
Though some eyebrows were raised by the purple third kit, there were few complaints about Liverpool’s home and away shirts for the 2012/13 season. The general consensus seemed to be that, for a company who had never produced football shirts before, Warrior’s Liverpool kits were a good effort.
The new home shirt for next season is similar to last season’s kit, but it is still distinctive. Warrior claim that the new home shirt was inspired by the kit worn in the 1983/84 season, when Liverpool won their fourth European Cup. The new away shirt is said to have been inspired by Liverpool’s 1981 League Cup-winning kit, but Warrior’s new take on that shirt includes a diamond print at the bottom, and this is what seems to be putting fans off.
The diamond print is also featured on the goalkeeper shirt and it is safe to say that both shirts would look far better if they were diamond-free, so to speak. But they would also look quite plain without the diamond print, and perhaps that is Warrior’s fear.
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Since signing a deal with Liverpool, Warrior have gone on to produce kits for Sevilla, Japanese side Sagan Tosu, Danish team Randers FC and Ecuadorian side Club Sport Emelec. The Michigan-based sports manufacturer are expanding in football, but they are nowhere near being able to compete with global brands such as Nike, Puma and Liverpool’s previous kit supplier, Adidas. It may be that Warrior are determined to make their kits more noticeable in order to make their brand more recognisable.
If this is Warrior’s plan, it is working – they have been discussed at length over the last few days. The problem is that they are being talked about for the wrong reasons, and if the “leaked” Liverpool third kit that has been circulating the internet turns out to be genuine, Warrior are likely to face more criticism and ridicule from both fans and the media.
Though I’m sure both Liverpool FC and Warrior Sports are aware of the negative reaction to the new away kit, they are unlikely to be too concerned and will be waiting to see how well the kit sells before they review this season’s design.
If the kit meets or exceeds last season’s sales figures, both the club and Warrior will see it as a job well done. If it sells poorly, hopefully Warrior will learn from their mistakes and Liverpool’s away kit for the 2014/15 season will be more aesthetically pleasing.
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It’s neither boldness or madness, it’s just crap.
Yup, crap.
VERY BAD , DISASTER AND SUCKS! FOR LIVERPOOL WHO USED WARRIOR AS THEIR KIT SUPPLIER. WHERE IS OUR CLUB LOGO! LIVERBRID LOGO VERY BAD LOOKING PLUS YELLOW! WARRIOR OUT!
Disgusting. And the 3rd kit is even worse .I’m buying nothing again this year. Warrior suck
All warrior kits are awful , every one . Even the home kits are ruined by yellow branding. Last year’s away and this Years away are horrible , they are making the team look like clowns .
Last year’s home kit with the collar was great.
Do not agree. Ever seen a red head wear it ? Scary
best kit I’ve seen in years and almost beats man utd last season t towel top and im getting the long sleeved ones cos will be great over Christmas aswell as a jumper its a win win.
HIDEOUS
warrior are a huge embarrassment to LFC . one of the worlds greatest clubs and a global brand should have a decent kit supplier .
they are ruining our image and making liverpool a laughing stock
have you seen the third kit ? its even worse than the space invaders away muck
What’s the fuss, its our new kit. Be proud, wear it or leave and support football kits. For those who think a kit make our team. LFC is more than a piece of fabric. Get a life. Idiots
You will look like the idiot wearing that cr*p . Idiotic response. Does every fan have to like the kits , no matter what it looks like ?
How are they going to make money producing crap like that, only good think about the kit is that I will have an extra £40 in the back pocket
Warriors – please listen to the fans and ACT immediately to correct this horrible horrible mistake. You are supposed to uphold LFC image and not ruin it. We already have enough problems on the pitch. Please don’t add on with such rubbish. If you can’t even design a decent kit for the club, then you have no right to put the LFC badge on these rags!
They ar luvly……i really like d home kit
D kits Nike and adidas are providing recently to clubs are tip quality,why warrior Wer brought in we wil never no but surely they can do better den away an 3rd kits provided both last season an dis season its hideous.the home kit is like an old skill retro look so I’m happy wit dat but the other 2,who ever has final say wit dem shud be stoned by the public
It’s not as hideous as your grammar! The red one is all that matters and I think it’s superb. I don’t know why everyone is complaining and generly up in arms about it! It’s a football shirt, not bloody vogue magazine. So what? It’s a diamond pattern. Not swastikas or Kim Jong Uns face. Catch a grip and start supporting your club and stop wasting time on a year long stint in an away shirt we’ll wear 9 times. I like it anyways! It stands out from those boring Adidas kits that no matter what team, they all manage to make them look the same!
Blind and brainless . Well done Vince
All 3 kit r dem horrible , do no buy dis
Even if the kits are great, its doesnt mean anything if the team play like what some of us say:-‘like crap’.lets just hope the team proove that kits do not reflect the teams performance. Kits are to bring team and supporters together. No matter how the kit looks like, we should support the team. I dont care how good or bad it looks. All i care is i’m a LFC supporter and i’ll be wearing it proudly. And the way the team played the 2nd half of last season, the team will perform much better.
What are you on about ? Nobody is saying they won’t support the team because the kits are cack
And of course the kits won’t reflect the teams performance, thats silly
Back to sports direct for me ….I’ll be buying the old adidas kits instead of this warrior rubbish
No matter how much I love my club , I’m not going to make myself look stupid by wearing naff gear
Well i must be the odd one out here because i honestly like them all.ok maybe im not so keen on the away shirt but its not as bad as people are making out but the 3rd kit looks great 🙂
Should have gone to specsavers
i just means your not a sheep
Lol ! Just giving my opinion.
How many more years of warrior ? 6 or 7 ?
My kids didn’t want any of last year’s kits , they wouldn’t wear any of this season’s either .I need to find somewhere to buy some retro kits . Warrior are a joke , more suited to fancy dress costumes than footie kits
New 2nd and 3rd kits aimed at asian and american markets sales potential bigger ther than in UK
why the fuss? They’re all nice. I see nothing wrong with any of them even the 2nd kit. Just cooperate with them
Lol . Some people actually care about the way they look .
Some people actually care about the team. It’s a PATTERN. Get over it mate. You obviously have a low self esteem and are not confident enough in yourself to wear anything you like. If its a Liverpool shirt, ill wear it! If you refuse to wear the shirt you’re nothing like a proper Liverpool fan. I hear Nike have done a great job with manu’s this year…* there.
I’m pretty sure s fool like you Vince is not a proper fan . Nobody with that idiotic attitude could be
Totally fkin hideous . I wouldn’t be seem dead in them.
Wouldn’t be seen dead in a Liverpool shirt because its got a few diamonds on the front. Grow up. Where are your balls? Wear your pride, not your own insecurities.
Grow up yourself you fool. You just keep coming with the idiotic comments. If people don’t like it , that’s their choice . They don’t need a moron like you telling them what to think
Absolutely. I’ll wear my RED shirt with pride. Not this awful away shirt. What happened to those black with yellow wording a couple of years ago? They were great.