SINCE Liverpool revealed their new away kit on Tuesday, there has been something of a backlash and the reaction to the kit has been overwhelmingly negative. The majority of Liverpool fans appear to dislike the kit, while the “modern-retro” design has been ridiculed by the media.
Liverpool’s £25m-a-year deal with Warrior began last season, and despite some controversy over the decision to replace the club badge with the original Liver Bird crest, fans seemed to respond positively to the new kits.
Though some eyebrows were raised by the purple third kit, there were few complaints about Liverpool’s home and away shirts for the 2012/13 season. The general consensus seemed to be that, for a company who had never produced football shirts before, Warrior’s Liverpool kits were a good effort.
The new home shirt for next season is similar to last season’s kit, but it is still distinctive. Warrior claim that the new home shirt was inspired by the kit worn in the 1983/84 season, when Liverpool won their fourth European Cup. The new away shirt is said to have been inspired by Liverpool’s 1981 League Cup-winning kit, but Warrior’s new take on that shirt includes a diamond print at the bottom, and this is what seems to be putting fans off.
The diamond print is also featured on the goalkeeper shirt and it is safe to say that both shirts would look far better if they were diamond-free, so to speak. But they would also look quite plain without the diamond print, and perhaps that is Warrior’s fear.
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Since signing a deal with Liverpool, Warrior have gone on to produce kits for Sevilla, Japanese side Sagan Tosu, Danish team Randers FC and Ecuadorian side Club Sport Emelec. The Michigan-based sports manufacturer are expanding in football, but they are nowhere near being able to compete with global brands such as Nike, Puma and Liverpool’s previous kit supplier, Adidas. It may be that Warrior are determined to make their kits more noticeable in order to make their brand more recognisable.
If this is Warrior’s plan, it is working – they have been discussed at length over the last few days. The problem is that they are being talked about for the wrong reasons, and if the “leaked” Liverpool third kit that has been circulating the internet turns out to be genuine, Warrior are likely to face more criticism and ridicule from both fans and the media.
Though I’m sure both Liverpool FC and Warrior Sports are aware of the negative reaction to the new away kit, they are unlikely to be too concerned and will be waiting to see how well the kit sells before they review this season’s design.
If the kit meets or exceeds last season’s sales figures, both the club and Warrior will see it as a job well done. If it sells poorly, hopefully Warrior will learn from their mistakes and Liverpool’s away kit for the 2014/15 season will be more aesthetically pleasing.
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Liverpool fans need to boycott this warrior rubbish until they stop making such ugly gear .
Agreed
Ugly as the grinch but still a kop fan
Love Liverpool FC – hate Warrior
It sucks. Hate d stars spots beneit if nt shuld hv bn great.
I love the new home shirt. The 2nd and 3rd shirts are really nasty looking though. I won’t be wasting my money on them
Home kits need to lose the yellow , they are too girly with the yellow and not nice
Away and third kits are just disgusting. So I’ll save my money and hope next year’s are better
I so wish we still had the class and elegance of adidas again
What’s the problem!!?? It’s about as ugly as everything else associated with liverpool.
Not nearly as ugly as Rooney
Ya, and you know where he’s from!! LOL!!
but not as ugly as slur ferguson
Ugly? Have you seen Phil Jones lately!
PHIL JONES? HOW ABOUT EVRA?
These warrior kits are mank . I won’t be purchasing any warrior merchandise , even the training tops last year were horrible
YAWN… Another year, another FSG embarassment. What next? Are they gonna:
Bring back their Moneyball theory crap?
Appoint a Director of Football?
Appoint a transfer committee?
Change the kit to all blue!
FSG are amateur clowns who aren’t football fans and know nothing about the game.
if i buy that crap to support my team then i have to buy the big yellow wig, size 45 red shoes, a red round nose and some face paint!!!… or maybe warrior can supply them with every second and third kit purchase!!… will always support the team though!!!!!!!!!! YNWA
Gross , vile , ugly and embarrassing !
Looks like I’ll be saving some money not buying this .
Seriously warrior : sort it out. Most people won’t wear this , it makes the fans look stupid
The kits are a load of pants, get a grip warrior and change the design before it’s too late
It’s a football kit!!! Where have all the real men gone?!!?! Refusing to wear their clubs shirts because of diamond patterns? Saying they’ll look like an idiot because they’re wearing a Liverpool shirt with diamonds on it? You’ve already proved you’re all idiots by getting so annoyed. If you think a few diamonds will make you look like an idiot. If there’s a Liverbird on it, ill wear it with pride! It’s better than those clone tops Adidas were churning out for every single team a few years back. No difference except colour from us, Chelsea and even Madrid. Catch a grip guys and just concentrate on supporting your team. We’ll probably wear it about 7 or 8 times! If you’re still annoyed, and refuse to buy a shirt based on looks, I hear Nike have done a great job with UTDs this year…fcuk off there. They’ll have you, and we won’t notice you’ve gone!
What a pathetic idiotic reply. Duh…everyone should like it cos it’s Liverpool ? Kop on fool. People should have pride what they wear and not wear rubbish
What a ludicrously stupid comment. Shirts cost a bundle, why should fans pay for something that looks as awful as that. We pay enough as it is. I’ll wear my red shirt thank you very much.
Yes Vince, keep taking the tablets.
Stupid comment Vince
This kit is pitiful, we have made bad decisions over the last few years. This kit thing is the ultimate low. Seems like we have a mole inside mgt trying to destroy LFC…just saying “some conspiracy”, true story… we paid 35mill for a below par player, I could go on and on. I mean who authorizes these checks.
@don’t like any warrior shirt home or away.
The home shirts are ruoned by the yellow.
I really wish Liverpool would have a word with warrior. I will have no new Liverpool heat again next season
d 3rd kit looks lyk my grammy’z pijarmerz…..nd d second away kit looks like FSG dem selves sooooo ugly…gat my ouz full of red shirts dis year thou ..wearing it and still a kop fan…….ynwa
Really don’t like warrior. The shirts are cheap and ugly. I’ll be buying the old ones if I need any not warrior stuff
couldn’t give two fcuks about the kit!!! Im more worried about these bargain buys we are doing in truck loads!!!!
These Aspas, Ilori, Luis Alberto, deals may well be yet again a look ahead to a bright future but hold on a minute its hardly earth shattering progress when you think off or what other clubs are trying to get done!!!!
The above will cost us best part of – £ 18 mill
I would like to see –
assaidi, coates, shelvey, pacheco, flanagan, spearing pay for the above so the budget doesnt get used up buy paying for huge question marls over are so called great summer recruitment!!!?
that list above would fetch in around – £ 15 mill so that mostly covers the very average summer buying so far!
we can not yet again have another summer of trimming the wage bill just to bring in so called younger un proven players!!!!
same old crap
Guys…just wondering, what if suddenly next season LFC plays excellantly and qualify for UCL and/or wins any trophy wearing this kit? Will the opinion about this kit change?
Why do you always say stupid things ? The kit is sh*t ….it will always be sh*t .
Results have no bearing on if a kit is nice or not . FFS
Someone sack warrior. Give em their money back , the gear is embarrassin
I don’t want new away kits , they are horrible. I bought the New home shirt reluctantly but even that is not great